Lonneke opened up her Macbook laptop and pointed at the screen, with a plain white background, and the Mac OS X toolbar at the bottom. "Can my website be like this?"
"Most definitely," I said, and strived to keep that moment close in my mind as I executed the design as minimally as possible.
Her brand needed to transcend language, conjuring a rhythm of icons bridging towards their destinations.
Her life's portfolio is an epic collection of magazines; they were stacked in multiple four-foot-high towers in her loft.
The images stand alone, in the simplicity of flipping through a magazine editorial.
As a lifestyle consultant, Lonneke advises clients to unclutter their lives and find a peaceful, radiant balance.
©2010 Nick Kaye