Stetson.com 2010
Designed while I was at Big Fuel, the site is focused through their "consumer engagement" approach, collecting the public's Stetson Stories for display.
Made in America.
A journal serves as the single object that holds each person's Stetson Stories.
Write Your Own.
Having seen others' stories displayed in the journal format, the user is given their own. The background is in keeping with Stetson's recent "Made in America" branding, and here gives the user a sudden sense of openness and total possibility, for them to write down their story.
Hats. And Apparel, Boots,
Fragrance & Eyewear.
The site also features a complete catalog of all Stetson products.
©2010 Nick Kaye
